Sponsor the 2026 Lee Haney Games

Atlanta Fitness Expo & Bodybuilding Championships

July 18, 2026 | Georgia International Convention Center | College Park, GA

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Partner with one of the Southeast’s premier fitness expos and bodybuilding championships. The Lee Haney Games is a nationally recognized Atlanta fitness event founded by 8-Time Mr. Olympia Lee Haney, combining elite competition, a high-traffic vendor expo, and community-driven impact.

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If your brand serves the health, fitness, sports performance, or wellness market, this is your opportunity to engage directly with a purchase-ready audience in the Atlanta metro area.

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Why Sponsor the Lee Haney Games?

The 2026 Lee Haney Games at the Georgia International Convention Center (GICC) in College Park, GA is expected to attract 2,000+ attendees, including:

• Competitive bodybuilding athletes
• Fitness enthusiasts and gym members
• Trainers, coaches, and gym owners
• Families and youth fitness participants
• Health-conscious consumers
• Local and regional business leaders

Sponsors benefit from:

• High-visibility booth placement
• Stage integration and announcements
• Social media promotion across Lee Haney’s network (275k+ reach)
• Lead generation (25–40 qualified leads per booth average)
• Direct brand-to-consumer engagement

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Event Highlights

The 2026 Lee Haney Games features:

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IAFS Classic Bodybuilding Championships

A national-level classic physique and bodybuilding competition drawing athletes from across the United States.

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Fitness & Wellness Expo

A dynamic expo hall featuring supplement brands, apparel companies, fitness equipment, recovery services, and health providers.

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Strength & Performance Competitions

Powerlifting, arm wrestling, and strength-based showcases.

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Youth & Family Fitness Programming

Teenage Physique League and interactive youth fitness initiatives designed to promote discipline and healthy living.

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A Strategic Atlanta Location

The Georgia International Convention Center in College Park, GA offers:

• Direct access via ATL SkyTrain from Hartsfield-Jackson Airport
• High foot-traffic expo layout
• Easy vendor load-in and logistics
• Proximity to downtown Atlanta (15 minutes)

This makes the Lee Haney Games one of the most accessible fitness expos in Georgia for both regional and national brands.

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Sponsorship Opportunities

We offer structured sponsorship tiers including:

• Title Sponsor
• Co-Title Sponsor
• Platinum Sponsor
• Presenting Sponsor
• Signage Sponsor

Each level provides increasing brand visibility, activation opportunities, and event integration.

Custom activations available:

• Product sampling stations
• Athlete meet-and-greet integrations
• Branded performance challenges
• Recovery lounge sponsorship
• Digital campaign integrations

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Vendor Booth Opportunities

Vendor packages include:

• Standard 10x8 booth space
• Premium placement upgrades
• Direct-to-consumer sales capability
• Sampling and demonstration approval
• Event listing and digital promotion

This is ideal for:

• Supplement companies
• Fitness apparel brands
• Equipment manufacturers
• Wellness and recovery providers
• Local service businesses

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Mission-Driven Impact

The Lee Haney Games supports Haney’s Harvest House, a 501(c)(3) nonprofit mentoring young men through leadership, fitness, and faith-based development.

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All sponsorships are tax-deductible and directly support youth mentorship programming.

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When you sponsor this event, you align your brand with:

• Integrity
• Community leadership
• Long-term impact
• A respected global fitness legacy

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Secure Your 2026 Sponsorship

Space is limited and sponsorship categories may be exclusive.

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If your brand is serious about engaging the Atlanta fitness market in 2026, now is the time to secure your position.

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Contact our team to request the 2026 Sponsorship Deck and Pricing Details.

📧 Info@LeeHaneyGames.com
📞 404-964-0629
🌐 www.LeeHaneyGames.com