Sponsor the 2027 Lee Haney Games
Atlanta Fitness Expo & Bodybuilding Championships
Date & Location: TBD
Partner with one of the Southeast’s premier fitness expos and bodybuilding championships. The Lee Haney Games is a nationally recognized Atlanta fitness event founded by 8-Time Mr. Olympia Lee Haney, combining elite competition, a high-traffic vendor expo, and community-driven impact.
If your brand serves the health, fitness, sports performance, or wellness market, this is your opportunity to engage directly with a purchase-ready audience in the Atlanta metro area.
Why Sponsor the Lee Haney Games?
The 2027 Lee Haney Games at the Georgia International Convention Center (GICC) in College Park, GA is expected to attract 2,000+ attendees, including:
• Competitive bodybuilding athletes
• Fitness enthusiasts and gym members
• Trainers, coaches, and gym owners
• Families and youth fitness participants
• Health-conscious consumers
• Local and regional business leaders
Sponsors benefit from:
• High-visibility booth placement
• Stage integration and announcements
• Social media promotion across Lee Haney’s network (275k+ reach)
• Lead generation (25–40 qualified leads per booth average)
• Direct brand-to-consumer engagement
Event Highlights
The 2027 Lee Haney Games features:
IAFS Classic Bodybuilding Championships
A national-level classic physique and bodybuilding competition drawing athletes from across the United States.
Fitness & Wellness Expo
A dynamic expo hall featuring supplement brands, apparel companies, fitness equipment, recovery services, and health providers.
Strength & Performance Competitions
Powerlifting, arm wrestling, and strength-based showcases.
Youth & Family Fitness Programming
Teenage Physique League and interactive youth fitness initiatives designed to promote discipline and healthy living.
A Strategic Atlanta Location
The Georgia International Convention Center in College Park, GA offers:
• Direct access via ATL SkyTrain from Hartsfield-Jackson Airport
• High foot-traffic expo layout
• Easy vendor load-in and logistics
• Proximity to downtown Atlanta (15 minutes)
This makes the Lee Haney Games one of the most accessible fitness expos in Georgia for both regional and national brands.
Sponsorship Opportunities
We offer structured sponsorship tiers including:
• Title Sponsor
• Co-Title Sponsor
• Platinum Sponsor
• Presenting Sponsor
• Signage Sponsor
Each level provides increasing brand visibility, activation opportunities, and event integration.
Custom activations available:
• Product sampling stations
• Athlete meet-and-greet integrations
• Branded performance challenges
• Recovery lounge sponsorship
• Digital campaign integrations
Vendor Booth Opportunities
Vendor packages include:
• Standard 10x8 booth space
• Premium placement upgrades
• Direct-to-consumer sales capability
• Sampling and demonstration approval
• Event listing and digital promotion
This is ideal for:
• Supplement companies
• Fitness apparel brands
• Equipment manufacturers
• Wellness and recovery providers
• Local service businesses
Mission-Driven Impact
The Lee Haney Games supports Haney’s Harvest House, a 501(c)(3) nonprofit mentoring young men through leadership, fitness, and faith-based development.
All sponsorships are tax-deductible and directly support youth mentorship programming.
When you sponsor this event, you align your brand with:
• Integrity
• Community leadership
• Long-term impact
• A respected global fitness legacy
Secure Your 2027 Sponsorship
Space is limited and sponsorship categories may be exclusive.
If your brand is serious about engaging the Atlanta fitness market in 2027, now is the time to secure your position.
Contact our team to request the 2027 Sponsorship Deck and Pricing Details.
📧 Info@LeeHaneyGames.com
📞 404-964-0629
🌐 www.LeeHaneyGames.com